Station Analysis: More Radio

 

Modern Music examples:                             90s Music Examples: 

Hallucinate- Dua Lipa                                   Back for Good- Take That

Diamonds- Sam Smith                                 When You’re Gone- Bryan Adams

Love yourself- Justin Bieber                        Don’t Walk Away- Jade

Take You Dancing- Jason Derulo                 You Don’t know Me- Armand Van Helden

Hold My Hand- Jess Glyne                           Somebody Else’s Guy- Jaycelyn Brown

 

Podcasts are available on More Radio online and produced every morning on the station’s ‘breakfast show’. Their adverts consist of local businesses, reminders to visit their website and to listen to shows that have recorded. They are currently also playing adverts from the NHS and the government due to covid-19. Other shows that are on More Radio consist of the local and national news, provided by Sky News, as well as both local and national sports news. Local travel news is provided throughout the day so that local listeners are aware of traffic, road works and accidents in their area. The radio station also has competitions that are played everyday, this entices their audience and encourages them to return, these are produced each morning during their podcast so that listeners can hear it any time of the day online and when the station is most likely at its peak. 

The presenters are constantly upbeat and laughing, even when telling personal stories that don’t necessarily seem to be the happiest.

The station’s logo is bold and easily readable, with consistent branding across their website; which also includes a playlist which allows listeners to hear and also buy some of the radio’s latest played songs.

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The picture above is used to advertise the radio's 'breakfast show' with hosts Tom, Lou and Jack.

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From 8pm to 9pm on Wednesday 30th September I listened to More Radio and their station ran in the following way:

 

News

1990s (1 song)

2010s (1 song)

1990s (1 song)

Talking: Future artist being put on

2020s (1 song)

Station Ident

1980s (1 song)

Talking: Latest news from last artist and future artists being played

Adverts (4)

Station Ident

2010s (1 song)

2000s (1 song)

Talking: Recap about morning’s podcast

2010s (1 song)

Station Ident

1980s (1 song)

Talking: International technology

Station Ident

Advert (1)

Station Ident

Advert (6)

Station Ident

2010s (1 song)

Station Ident

2010s (1 song)

Station Ident

2020s (1 song)

Talking: Presenter’s name and Celeb News

2010s (1 song)

Station Ident

1980s (1 song)

Station Ident

News

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MORE RADIO

In-text: (More Radio, 2020)

Your Bibliography: More Radio. 2020. More Radio. [online] Available at: <www.moreradio.online > [Accessed 1 October 2020].